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Interview with Peter Lucash of the College of Charleston

Interview with Peter Lucash of the College of Charleston


Professor Peter Lucash teaches courses focused on entrepreneurship and small businesses, as well as management and organizational behavior at the College of Charleston. He is also the CEO of BioPharma Connex, a marketing advisory company.

On his experiences with Yellowdig:
I find with undergrads that they are not aware of what is going on in business or in the world. They don’t read newspapers. They don’t read the innumerable news websites. So what I’ve done— I just used it this past semester – is to use Yellowdig as the learning vehicle. It’s a 4 week project -  I ask them to find articles and post it in Yellowdig. They are then put in teams and present on three articles or site that, as a team, they found that resonates with them. So that’s how I used it to try and get them to be aware of what’s going on around them.

What I want to do in the Fall— I’ve got a class that’s a hybrid, both one day a week in person, the rest of the work goes online. So I’m wondering that since they are already attuned to being online for discussion, if I tie in Yellowdig with that they might participate more. Each week, I’ll be posting articles and asking the students to locate articles as well. Their task will be to comment along the week as part of the discussion, and at the end of the semester, some sort of presentation (5 slides, 5 minutes max) on the subject of the article and how it ties to the subject matter of the course – in this case, entrepreneurial leadership.

I think it’s a great tool. I want to use it again. And I like the fact that it’s a constrained world, so just for students. I can restrict who sees it.

On ideal virtual learning:
Perhaps a section where a Professor can post things so it doesn’t get lost in the stream, so that students can find what the professor is posting. And some way to set up a content curation system, where I can pick either certain publications or certain topics and it will automatically have a feed, perhaps daily. I think especially for undergraduates because I’m not sure if they necessarily know where to begin – do they know what are the important publications in business, in general, and in the field of their interest?  I want to see what will resonate to them. But where are they looking? What’s their universe of where they’ve looked? Until you find it, it’s not in your world.

I’d love to be able to see what other professors are using – to be able to “follow” what some of the “leading” professors. What are they reading? What are they using?
Some great ideas that were discussed:

  • Best practices: There was a mention of quizzing students on Yellowdig articles in order to ensure that all content within the discussion boards was thoroughly read and considered.
  • Have students prepare a presentation based upon posting(s) for them to apply concepts, explore implications, etc – related the article to what is being studied.
  • Faculty discussion boards: An additional faculty board for professors within the Yellowdig community to post interesting articles or content that could make for potentially great discussions in class.
  • On the many layers of content curation: There are layers of content curation at play online. A discussion board like Yellowdig provides a closed space for the collegiate community, removing the distractions and extraneous discussions that are rampant on platforms such as Facebook or even LinkedIn. At the same time, content posted on a discussion board is curated based on the student community’s tastes and insights, the professor’s insights, and—perhaps in the future, content streamlined via Faculty discussion boards and additional news feeds linked directly to Yellowdig. These layers of content curation will provide for a more meaningful and insightful discussion via virtual reality.
Interview with Eric Malm of Temple University

Interview with Eric Malm of Temple University

Interview with Bodong Chen of University of Minnesota

Interview with Bodong Chen of University of Minnesota